Growing up surrounded by the Old World sophistication and cool attitude that the Big Easy is known for, Alexa Pulitzer infuses her native culture with her vast experiences abroad to create her iconic, sophisticated and original paper collections.
She’s highly sought out for her custom stationery and private label collections, distributing in over 1,000 upscale retailers around the globe and designing proprietary collections for the likes of Bergdorf Goodman, Tory Burch, Anthropologie, The National World War 2 Museum, Pottery Barn and more. For over 25 years, Alexa Pulitzer, LLC has proudly manufactured her products in the USA and grown to be one of New Orleans’ proudest exports. When she’s not creating or hosting jazz salons, she can be found spending quality time with her husband, Seth and their two children.
Alexa forever incorporates her roots of classic Italian aesthetic with her hometown joie de vie and playful sophistication into her artistry and daily life.
From Textiles to Text
As a teen, Alexa accompanied her father, Arthur, on design and buying trips to Lake Como, Italy for her family’s necktie companies, Wembley and Countess Mara. Fun fact: She designed her first necktie for the mass market at 16. After graduating university with a BFA, she returned to Italy to apprentice for Ratti — the esteemed Italian designers and textile printers behind collections such as Hermes, Versace, Ferragamo, Prada and Ralph Lauren which led to further apprenticeships in Paris and Milan where she honed her design and color skills.
Back at Wembley, she went on to design and merchandise neckties and mens boxers for popular brands such as Countess Mara, Tabasco, ESPN, and even The Beatles. Frustrated by the artistic and corporate restraints that came with novelty designs, Alexa found an outlet in the company’s print shop. She started creating notepads using her discarded designs and it was here, unintentionally, that her stationery business took root. After creating a collection of postcards to thank her Italian employers, her friend urged her to show them to a local stationer, who placed an order immediately. Over most of her 10 years at Wembley, Alexa created stationery and filled orders at night and on weekends.
Alexa became the last Pulitzer to work at the empire her grandfather, Sam C. Pulitzer and his brother, Emanual, founded. But she forever incorporates her roots of classic Italian aesthetic with her hometown joie de vie and playful sophistication into her artistry and daily life.
Devoted to New Orleans
Alexa was selected to create the logo to brand New Orleans’ 300th Anniversary in 2018. Alexa serves as a goodwill ambassador to the city of New Orleans, offering her services pro bono to rebrand the Office of Recovery & Development after Hurricane Katrina.
Driven by the infectious beat of the city and the belief that what goes around comes around, Alexa incessantly hosts and entertains — so much so that she was named one of America’s Best Salonnieres twice! She is the ultimate connector, introducing like minded individuals and creatives to one another and giving guests of the Crescent City an insider’s perspective on everything there is to love about the people and culture of her beloved home town.